Achieving Better Search Rankings for Your WordPress Website

access_time April 30, 2019
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Commercial websites that seek to achieve greater online sales need to appear prominently in search results. If search engines display your site in the very first page of search results in response to a search query, then customers are likely to visit your site resulting in better online sales. WordPress sites due to their intrinsic nature are search engine friendly; however, you will need to do some manual SEO for best results, as just switching to WordPress will not rank your site on Google’s front page. WordPress is an open source content management system with the largest self – hosted blogging tool in the world, used on millions of sites and seen by millions of people every day with thousands of people working on it all over the world. We give here below a few of the several tips that we feel would help you in optimizing your WordPress site and get you a better search ranking. Uploading High Quality Original Content If you want search engines to display your site prominently in response to search queries then you need to provide users with high quality, relevant and original content. Your content also needs to contain keywords that are search terms used by users. Always make sure to write for your users and not for search engines. Link to Authoritative Sites Search engines consider a link from an authoritative site to be a vote for that particular site and their algorithms are engineered to give prominence to such sites. Link from authoritative sites such as Government / educational etc are given weightage. Avoid taking part in any form of link spams as search engines will penalize you for that. Display H1, H2, H3– Tags Using Keywords H1, H2, H3 –heading tags with keywords have long been an example of an influential ranking factor and a signal as to what a page content is about. Though its proportion of influence as a ranking factor has been substantially reduced, it is still considered an important ranking signal. Avoid Use of Flash If you want search engines to display your site prominently in their search results, then you need to avoid the use of flash, which is virtually invisible to search engines. This is because it gives all of your content to the browser in one pile of code that is not indexable by most search engines. Flash is also not supported on many mobile devices and anything that does not support mobile devices is ignored by search engines also. Navigation Having good website navigation is important to the success of your site, as good navigation will provide visitors with a good user experience and will induce them to stay longer leading to better business prospects for you. Site navigation is like a roadmap to all the different areas and to all information contained within the site. Strong Social Media Presence Having a strong social media presence is one of the major components that make your site popular among viewers. Your social media presence will help you remain in constant contact with your peers by sharing content that they will be interested in. With a strong social media presence, your content always remains updated and this brings in additional traffic to your site. In addition, make sure that there are no broken links within the site and remove all spam comments if any as these give a bad impression to your users.

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