App Store Optimization Strategies to Boost Rankings

access_time October 26, 2019
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You have developed an app after investing heavily in terms of money and resources, hoping that it will succeed commercially. However, you find to your dismay that the app is not turning out to be a commercial success and is nowhere to be seen when searching for it in the app store. However, through a process known as the “App Store Optimization or ASO for short, you can ensure that your app is prominently displayed in  app stores. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results for specific keyword searches. The ranking criteria is much the same as that used by search engines to rank sites and list them on the search engine result pages. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. This increased visibility will ultimately translate in to a more successful engagement and greater goal conversions. It is estimated that there are over 900,000 iOS apps in the App Store , 1000,000 in Google Play and 1,60,000 in Windows Store. According to Forrester, 63% of apps are discovered through app store searches. And, in another survey by the mobile marketing platform “Tune” 47% of all American iphone users discovered the latest app they downloaded by browsing the app store. For the average app, search actually makes up the vast majority of installs. Let us take a look at some of the ways in which this ASO can be accomplished and give your app the chance of a greater visibility in the major app store Keywords in Title & Description Searchers use keywords to search for apps and if your title contains keywords used by searchers, your app will definitely stand out. A recent study by the mobile analytics and marketing platform “Tune” has revealed that apps with keywords in their titles were ranked 10.3% higher than those that did not have. This should also apply to the description, as the description is what ultimately convinces users to download your app. Well Designed App Icon While designing your app, make sure that the app icon clearly conveys what the icon is all about and what it represents. Your app icons are the first impressions that a user has about your app and if the icon is able to successfully relate to the app, you will have more enquiries. If conversions increase because of high quality icons, the search engines will consider your site to be relevant and this will increase your chance of being ranked higher Including Favorable Reviews & Testimony Displaying favorable reviews and ratings from customers would help bring an element of transparency and trustworthiness to your app. If in addition, you have endorsement from experts or from people of authority who have used it and found it useful, it is then a testimony to the quality of your app. Number of App Downloads You can also mention the number of downloads or the number of people currently using your app. Both Google and Apple factor in the number of app downloads as a ranking signal in their algorithms. Link Building As search engines consider back links to be a major search ranking metric, all websites consider getting links from reputed sites as a means of increasing its value among the search engines. Getting back links then from reputed personalities or institutions who have used the app will surely help in your app optimization efforts.   .  

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