Artificial Intelligence Changing the Future of Travel

access_time January 10, 2020
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Artificial intelligence has ushered in revolutionary changes to the travel and tourism industry, helping in the process alter the manner in which vacations are planned and managed. For the travel players, it has ensured the flow of new revenue streams; for the intending traveler, it promises to offer a well planned, enjoyable and a memorable holiday experience. AI is increasingly being used to provide assistance for hotel bookings, flight schedules, advice on restaurants and sightseeing trips etc among others. It ability to predict patterns in client behavior will help travel players offer their clients the best ever travel experience possible. Making recommendations One of the greatest benefits of incorporating artificial intelligence in to the travel and tourism space is that, AI is able to provide you with insightful suggestions that have been evolved after an elaborate study of your likes and search preferences. If a traveler is searching for a holiday destination, it is more than likely that he is going to be provided with destination suggestions that would be based on his past search behavior and his previous travel bookings. Offering such personalized recommendations is possible due to the existence of predictive algorithms, that AI makes use of to provide more relevant and useful information to customers. Existence of Voice-based assistants Currently travelers make use of websites to plan where they want to go, compare options, weigh budgets and make flight and hotel bookings. Nevertheless, these are quite cumbersome and take a lot of time and effort. With the use of the voice- based conversational assistants offered by AI, all the above tasks can be accomplished in a most efficient and faster way. These conversational assistants or bots use a form of AI called Natural Language processing (NLP) to respond to requests contextually. If a typical customer asks a chatbot “show me the flight options during Easter holidays for the London to Paris” flights, the traveler will be provided with numerous flight options from the chatbot. In addition, when in the hotel lobby, a traveler can say “I am hungry, get me something” the chatbot will scan your food preferences – data and check it with the hotel menu and order your food. Additionally, if after the ordering, you have moved to your hotel room, the bot would discover the context and location and ensure the order is delivered to your room. The voice assistants such as Amazon’s Alexa, Apple’s Siri and OK Google are capable of performing a wide variety of tasks in the travel and tourism space, ranging from searching for the best flight and hotel deals to offering suggestions on the several tourist attractions available in a locality. AI Facial Recognition Abilities Travel requires repeated scrutiny of travel documents of customers at every step of the travel process and by different sets of people. With the facial recognition capability that AI offers, travelers can seamlessly move through airports, immigration, customs and board aircrafts without the need of having their documents scrutinized at every step of the process. Dynamic pricing Hotels generally change their pricing models at frequent intervals based on the different variables in the market. The different variables could include the level of occupancy, seasonal variations, market trends, weather, room types and more. As time goes on, more and more data points will be added allowing for hotels to adjust prices to an even more accurate degree. Artificial intelligence technology will help hoteliers make use of this data- driven pricing models to drive more direct bookings and to stay above competition.

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