Building Trustworthy Websites – Key to Commercial Success

access_time January 7, 2019
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Trust factor is a major element that can play a crucial role in deciding whether a site will succeed commercially or not. The perceptions users have about trustworthiness of a site can literally determine the fate of a website. It would then mean that any business that relies on making sales or driving leads through their website should include all the elements and components that would enhance the trustworthiness of their site. If users have serious doubts about the genuineness of a site or if they feel that the site cannot be trusted, they will definitely exit from the site affecting its commercial success. We give below a few guidelines in structuring and designing a site that will enhance its trustworthiness among users. Responsive Design If you wish to build sites that users consider trustworthy, then one of the most helpful elements to achieve this would be to feature sites with responsive design. Users want access to content on the go and on specific communication devices that they use. Responsive website dynamically resizes the content to suit the size and capability of the device being used. If your site design is not responsive, users will have difficulty navigating the site on their specific device. They will surely exit the site as they think it is outdated; modern designing rules call for designing sites with responsive layout that implements high definition pictures, easy navigation and SEO friendly titles and heading tags Social Media Presence Having an active social media presence by engaging and sharing content with your peers on various social media platforms will greatly enhance your site’s trustworthiness. If you want customers to trust you and your website, you need to highlight the fact that there is a group of people who like and recommend you. You can do this by creating and optimizing social profiles and adding social buttons and plugins to your web design. Security Badges Customers are growing increasingly concerned about online security and privacy. A great way to instill a sense of security and privacy in the minds of your customers would be to display trust badges and SSL certificates on your site. You can also let your customers know that it is safe for them to use their credit card on your site without having to think twice. Site Speed Site speed is a very crucial element that makes users decide whether to stay on the site or press the back button. Users know that use of modern design techniques ensures development of fast loading sites and a slow loading site is an outdated one. Build a site that loads fast as with a slow loading website, your trustworthiness gets a beating. Portfolio It would be ideal to display on the site, a portfolio containing the various projects undertaken by your company as also the names and addresses of clients served. This lets visitors know that the company is an established one and can be trusted to serve other users as well. Up- To- Date Content You should update your website with fresh content on a regular basis and make sure that all of the information provided is current. Upload all price changes and discounts if any, new product launches, change in phone number, change in address etc so that whatever content is displayed on your site is current. Also remove all outdated information; this will all create an impression that yours is a very dynamic company that can be relied upon tom do business.

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