Optimizing Your Website Content – Points to Remember

access_time January 5, 2019
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The method of creating content that would stand Google scrutiny and that which would help websites rank higher in search engines has changed dramatically over the years. The earlier methods, with its emphasis on keywords placements, do not work successfully anymore. With Google’s regular algorithm updates, companies are required to create high-quality, unique content that are relevant and resourceful – a job that requires a much higher level of strategy than ever before. If you want your sites to rank higher in search results and not to be penalized and black listed by Google,  then there are certain points that you need to keep in mind while optimizing your website. Including Keywords in Content Including the right keywords in your content is of utmost importance and this will help businesses improve their rankings. However, stuffing of keywords in the content is considered a black hat strategy and Google will penalize such sites. Keywords are to be incorporated in the content in a way that looks perfectly natural without obstructing the natural flow of your article. Always focus on writing high quality content that is useful, relevant and informative for the user and also include variations of phrases as Google’s algorithms are engineered to decipher both keywords and its several variations. User Specific Content Your content is to be written to benefit your target audience and should prove useful for them. Do not write content aimed to catch the attention of search engines. Search engines presently use algorithms that decide which content is useful for users and place such sites in higher search rankings. The point to remember is that what is good for the user is also good for the search engines. Writing User Friendly Content Always write content that is user friendly and appealing to users. We live in an age where people only scan the content and do not read from top to bottom. Use headings, sub headings, bullet points, etc that help users zero in on the specific information they need without the need to read the entire content. Delivering Unique content Search engines consider as a black hat technique the propensity of certain sites to host duplicate content or display content that has been published elsewhere on the web. Make sure that your content is 100 % original and unique and that it has not been published anywhere on the web. Your content should be sufficiently long enough to provide users with the needed information. Search engines frown upon sites with surface level content. Though Google and other search engines do not specify the number of words a page should have, it should not be less than 500 words. While lengthier posts provide more SEO juice than shorter ones, the real test lies in providing users with useful and relevant information External Links An external link is a hyper link that directs you to a new web site and all search engines view the number of links a site has, as a major ranking signal. Having another website link to yours is like getting a positive vote and informing search engines that your site is important and interesting’ But getting links from dubious, spammy sites or link farms will be considered by Google and other search engines as black hat techniques and such sites will be penalized. Getting links from authoritative and well known sites including Government, educational and other authoritative sites will bring in immense SEO benefits as one quality link is better than hundreds of poor quality sites.  

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