Improving Your Mobile Web Design Usability

access_time January 14, 2020
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More and more people the world over are increasingly accessing the net via their mobile phones and searching for any information that they need at any time of the day and from anywhere. What this clearly highlights is the fact that mobile penetration is deep and wide and any marketer intending to market his product or services needs to lay utmost emphasis on promoting his brand using the mobile medium. However, you need to take in to consideration several major factors while designing your website for your mobile users. Let us look at some of the best ways you can keep usability in mind when designing your mobile website. Simplicity A mobile device is small when compared to a desktop monitor or a laptop and people most often use their mobile phones for browsing while travelling in a bus or train. You will then need to ensure that they can read the text without any trouble even while on the move. A great way to increase usability on your mobile website is by using a minimalistic and simplistic approach to your web design. You want hide your menu bars and opt for a drop down button that allows visitors to quickly navigate through other sections of your website when they need to. Minimum Content with Optimum Value .Keep only the barest minimum content on your site, as people browsing their mobile devices seldom read the full text but prefer to scan the content. Use images, bullet points, headings and very short paragraphs to convey your message to your audience. Also, make sure that every page of your website focuses on a specific topic only; but you may provide links and hyperlinks to your customers for better navigation. Flexible Layouts Mobile devices come in various sizes and dimensions and having a flexible layout will ensure that your website’s content will be displayed properly on any screen size. Users will exit the site if the site does not have a responsible . A flexible layout is then a necessity if you intent to target users on their mobile devices and ensure a better ranking for your site among search engines. Forms to be Short & Bare Minimum You may want to collect certain details from your users including their names, e-mail addresses etc and your site may feature certain forms, which each intending user may need to fill up. However, always make sure that these forms are short and should not burden your users with too many questions and users should find these forms easy to fill up. Go For Small Image Sizes Use only small images on your site as having larger pictures on your website will adversely affect the loading speed and performance of your website. If the site takes undue long time to load on users’ mobile devices, they are likely to press the back button and exit the site. Social media Sharing Buttons Include social media sharing buttons with appropriate sizes on your website, as this will help users engage and share content with their peers in social media platforms like facebook, twitter, Linkedin etc. However, avoid having too many social media buttons, as this will cause cluster on your website. Mobile marketing is gaining importance with each passing day as businesses have come to realize that mobile devices have pervaded every aspect of human lives. If businesses want to grow and prosper then a mobile friendly responsible website that can be viewed successfully on any mobile device is then a necessity.  

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