Responsive Web Design – A Must in Our Smart Phone Era

access_time October 12, 2019
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A pronounced surge in the use of smart phones and other small screen devices for browsing the net is clearly visible with every passing day. The reasons for this trend are many and varied; but the single most reason I figure is the ability offered by smart phones to browse the net on the go – the accessing of information anywhere, anytime. Data emerging from various sources clearly indicate a clear preference for the use of smart phones. Cisco Systems Inc has forecast that by the year 2020, there will be 5.5 billion mobile users  or 70 % of the planet , with smart devices, mobile video and 4 G  networks increasing  mobile data traffic eight – fold in five years.India now boasts of being the second biggest smart phone market in the world – with 220 million active users – next only to China and surpassing United States of America. Mobile Versions The need to devise design – strategies that would cater specifically to the increasing users of mobile devices initially found its expression in the development of “mobile version” of websites. Nevertheless, these “mobile version” sites had their own specific drawbacks with reduced functionality, logistical problems with different mobile screen sizes, reduced content and poor user experience being prominent among them. Users were able to access only a toned down version of the main website – with users missing valuable data. However, the advent of the “Responsive Web Design” concept was a real game changer and soon solved all the drawbacks that were inherent in the “mobile version” website and proved to be a boom for business enterprises. Responsive Web Design Responsive web design is a term coined by Ethan Marcotte that articulates how to adapt a website’s layout for multiple screen resolutions. Responsive web design utilizes fluid grids that ebb and flow with a wide range of different devices with varying screen sizes such as desktops, laptops, tablets and mobile phones  among others. The content is always optimized for the relevant screen resolution and as such eliminates the need for re – sizing, panning and scrolling when viewing any site. Responsive web design would seem like water, that when poured in vessels of different shape, would adjust to the very shape of the vessel to which it is pored Benefits Responsive Web Design comes with innumerable benefits and the chief among them being that Google favors it. Google has its own reasons; but for us all, the wisest and smartest thing would be to do things favored by Google. Responsive web design eliminates the need to design separate websites versions for desktops and mobile sites; this helps you save valuable time and money and reduces the overall expenditure substantially Responsive web design enhances the look and feel of a website and assures a better user experience – you can comfortably browse any site, any time , and on any device be it a desktop, laptop, smart phone, iPad etc Helps in Our SEO Strategy Responsive web design offers a major boost to our SEO efforts as there is no need for us to optimize content for multiple sites. With responsive design, you have a single site that can be updated and optimized for all kinds of devices. An optimized site as we all know brings in greater visibility, higher search rankings, lower bounce rates, increased conversions and an assured growth in business. Techmaven IT Solutions offers high quality responsive web design services for the benefit of its offshore clients. It also makes modifications that convert a non-responsive site in to a fully responsive site.

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