User Experience Trends to watch out for in 2020

access_time January 10, 2019
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More and more businesses are realizing the importance of prioritizing the user experience and now design their websites and apps with increased focus on providing a seamless, intuitive and enjoyable user experience. The year 2016 brought in some great innovations to user experience and this innovation process is likely to continue for the year 2017. Let us then go through some of the major user experience trends that we are likely to witness in the year 2017. Following these trends will surely help companies stay competitive and assure continued business success. Chatbots to Offer Better  Time Saving Options With increasing technologies in the areas of chatbots and artificial intelligence, we are going to see more and more ways of time- saving design. Chatbots are a new way of striking a conversation with your users. According to Juniper Research, merchant integration of technologies such as bots and natural language interfaces will lead to goods purchases by mobile totaling $2.1 trillion by 2021. Leading companies make use of intelligent chatbots to handle basic customer service interactions presently to great advantage and this trend is likely to continue in 2017. Gesture and Voice Based Experience As technology moves at a fast pace, we now have a situation where interaction methods no longer rely on screens and keyboards but instead moves to a gesture and voice based experience. Google Assistant, Apple Siri and Microsoft Cortana are personal assistants that can take voice inputs on Android, iOS and Windows respectively. You can also search your query on Google using voice search instead of typing the whole search terms on the search box. Innovation in voice input technology is making communication with devices more natural and intuitive and provides for a better user experience Minimalistic Interface Users expect sites to load fast and featuring too many design elements will result in site taking unduly long time to load. This in addition, makes users confused also. A minimalistic interface design will ensure that users can understand and use the application with ease. Going forward, all websites will feature minimalist interface as this is expected to provide users with a more pleasant user experience. Animated & Motion Based Design Users love animated and motion based designs. Animations are used to communicate the story behind each feature and functionality of the website. With users preferring such animated designs, it can be certain that sites are going to increasingly feature a motion-based design, as it will offer users a better user experience. Machine Learning & Artificial Intelligence Machine learning is becoming more and more a basic feature in the present day with companies like Amazon, Netflix and YouTube suggesting content that a user would like to consume. These suggestions are based on user’s previous search patterns and show how artificial intelligence and machine learning is at work for improving the user experience. This trend is likely to continue in the foreseeable future and be followed by more and more companies, giving users a better user experience. Micro Interactions Micro interactions are the small pieces of functionality that allows users to record their reactions through specific feedback actions. These are manifested in such forms as that of a “like’ button on facebook, heart animation on Twitter or a Halloween theme on Uber. These are powerful user interactions that bring feedback from users and an appropriate measure of a site’s credibility among users. With users expecting a good user experience from websites, website owners need to lay great emphasis on providing good user experience to clients. Keeping updated with the changing user experience trends then would prove to be immensely rewarding.

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