BAVFutures
Predictive brand analytics, valuation and virtual trading floor platform built for WPP.
Quantifying Brand Valuation
WPP BAV, a world leader in brand metrics and consumer intelligence, required a next-generation platform to empower executive client teams. They needed a high-fidelity brand valuation dashboard where consultants could explore brand health statistics, predictive trends, and trade virtual portfolios of global companies using real-time financial indices.
The interface needed to combine dense financial trading floor elements with highly responsive, customizable widget modules that allow rapid brand scans and equity analysis.
Platform Modules
Platform Features
Brand Scan Hub
Real-time valuation scans by brand category, geography, strength metrics, and financial status indices.
Market Pulse Tickers
Dynamic monitoring of return curves, ticker fluctuations, and market capitalization across thousands of listings.
Modular Workspaces
Fully customizable drag-and-drop dashboard system allowing consultants to configure and arrange high-utility widgets.
Sector Heatmaps
Dense categorization mapping metrics across 11 standard industry sectors with live equity changes.
Client Leaders Analytics
Comprehensive tracker showcasing brand signals and opportunities for premier partner accounts globally.
Financial News Aggregator
Unified feed streaming company news directly from Bloomberg, Reuters, WSJ, and Fortune.
Engineering Decisions
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